We are an operating partner boutique, designing strategies and delivering  outstanding operation for sports & entertainment organizations. 


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Driving sport & entertainment businesses to grow and succeed in sustainable way.

Our Vision

Sports and entertainment creates lifetime memories and timeless bonds. We believe there  are outstanding opportunities to leverage  sport & Entertainment organizations, in a fast-moving international market, by combining holistic strategy and operational approach, ecosystem vision, products and experiences expertise  with a fan/client/guest-centric mindset, while respecting  the asset legacy.


  • Advisory on global sports & entertainement investment strategy
  • Deal sourcing & insights
  • Advisory on buyer / seller discussions 
  • Operational/management asset assesment & due diligence support
  • Asset initial financial projections, growth strategy in the investment lifecycle

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  • Asset detailed investment project definition
  • Value creation plan
  • Governance & organizational design
  • Business & operating principal definition
  • Communication planning support
  • 100 days planning


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  • Early diagnostic for post acquisition integration plan & adjustments
  • Planning and operational roadmap, guidelines, priorities : tangible / pragmatic / realistic
  • Policies - Process definition & implementation
  • Governance interaction &  decision-making process
  • Organizational  & functional advisory - Change management / adapted resources vs objectives / Top Management support and advise
  • Contribute to the value creation plan execution : revenue development, monitoring & reacting to plan deviation 
  • Network support on all the aspect of the business
  • Culture and communication

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  • Guide to the executive local management / Board member advisor
  • Evaluation and diagnostic of the operational and financial performance  (360°)
  • Develop with the top management action plan & initiative to optimize the business model around performance & profitability
  • Identify, deploy and structure organic growth & M&A opportunities
  • Support to the investor's reporting / strategy adjustments / opportunities
  • Crisis management / problem solver 
  • Assistance preparation to sell

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Our Mission

Offer an efficient and  innovative operating approach for sports & entertainment organization's development, designing strategies towards revenue generation, growth and profitability, successfully balancing P&L and guest experiences.


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Highlight achievements by the numbers

+ 90

sports & entertainment organization assisted or managed around the globe

+ 8Mio

guests/ fans welcomed on sports & entertainment assets managed

+27%

of revenue growth per year (average)

+ 40

countries we have operated in/ multicultural approach

Our clients are...

  • Private Equity funds 
  • Family Offices
  • HWNI and Individual investors
  • Professional Sports Clubs
  • Football Club & MCO (Multi-clubs’ ownership)
  • Sports & entertainment venues 
  • Event organization & companies (sports, music, eSport, MICE)
  • Sports Institutions
  • Public Authorities
  • Other sports & entertainment organization

AYMERIC MAGNE

CEO & Founder

Executive with more than 20 years of expertise on sports and entertainment experienced worldwide, including the investment fund Colony Capital, Disneyland Paris, City Football Group, Aymeric has occupied executive roles such as CEO of Lagardère Sports Latin America and CEO of Ligue 1 French Football club ESTAC.


Focus on strategy, design and execution for growth and profitability for global companies, combining local and international approach. Experienced business executive lived through company management, directly reporting holdings and boards, high performer and leader of highly qualified teams. 

 

Solution driver, combining eco system vision and entertainment mindset approach, capable of meet different stakeholders’ expectations (company, shareholders, investors, partners, public authorities, sport governing bodies, communities).


Extensive expertise in: Private equity, Strategy, Leadership & Governance, Company Management, Management of Sports & entertainment organization, Brand development, venues & major events.

 


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